Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23A2EE
RGB
35, 162, 238
HSL
202, 86%, 54%
HSB
202, 85%, 93%
CMYK
85, 32, 0, 7
LAB
63, -13, -48
LCH
63, 50, 254
OKLCH
0.68, 0.15, 242
XYZ
29, 32, 86
LUV
63, -39, -74
HWB
202, 14%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.