Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23A4DA
RGB
35, 164, 218
HSL
198, 72%, 50%
HSB
198, 84%, 85%
CMYK
84, 25, 0, 15
LAB
63, -20, -38
LCH
63, 43, 242
OKLCH
0.68, 0.13, 233
XYZ
27, 32, 71
LUV
63, -41, -56
HWB
198, 14%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.