Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23AEFB
RGB
35, 174, 251
HSL
201, 96%, 56%
HSB
201, 86%, 98%
CMYK
86, 31, 0, 2
LAB
67, -16, -49
LCH
67, 51, 252
OKLCH
0.72, 0.16, 240
XYZ
33, 38, 97
LUV
67, -42, -76
HWB
201, 14%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.