Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23B4E4
RGB
35, 180, 228
HSL
195, 78%, 52%
HSB
195, 85%, 89%
CMYK
85, 21, 0, 11
LAB
68, -25, -35
LCH
68, 43, 235
OKLCH
0.72, 0.13, 227
XYZ
31, 39, 79
LUV
68, -45, -52
HWB
195, 14%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.