Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23B4FF
RGB
35, 180, 255
HSL
200, 100%, 57%
HSB
200, 86%, 100%
CMYK
86, 29, 0, 0
LAB
69, -17, -48
LCH
69, 51, 250
OKLCH
0.73, 0.16, 239
XYZ
35, 40, 101
LUV
69, -44, -74
HWB
200, 14%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.