Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23B5BC
RGB
35, 181, 188
HSL
183, 69%, 44%
HSB
183, 81%, 74%
CMYK
81, 4, 0, 26
LAB
67, -36, -15
LCH
67, 39, 202
OKLCH
0.71, 0.11, 200
XYZ
26, 37, 53
LUV
67, -49, -17
HWB
183, 14%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.