Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23BBF8
RGB
35, 187, 248
HSL
197, 94%, 55%
HSB
197, 86%, 97%
CMYK
86, 25, 0, 3
LAB
71, -23, -42
LCH
71, 47, 241
OKLCH
0.75, 0.15, 232
XYZ
35, 43, 95
LUV
71, -46, -63
HWB
197, 14%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.