Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
240002
RGB
36, 0, 2
HSL
357, 100%, 7%
HSB
357, 100%, 14%
CMYK
0, 100, 94, 86
LAB
4, 16, 5
LCH
4, 17, 17
OKLCH
0.16, 0.07, 23
XYZ
1, 0, 0
LUV
4, 11, 2
HWB
357, 0%, 86%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.