Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
24019F
RGB
36, 1, 159
HSL
253, 99%, 31%
HSB
253, 99%, 62%
CMYK
77, 99, 0, 38
LAB
18, 49, -75
LCH
18, 90, 303
OKLCH
0.33, 0.21, 274
XYZ
7, 3, 33
LUV
18, -2, -69
HWB
253, 0%, 38%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.