Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
240A02
RGB
36, 10, 2
HSL
14, 89%, 7%
HSB
14, 94%, 14%
CMYK
0, 72, 94, 86
LAB
6, 12, 8
LCH
6, 14, 32
OKLCH
0.19, 0.05, 42
XYZ
1, 1, 0
LUV
6, 10, 4
HWB
14, 1%, 86%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.