Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243A5E
RGB
36, 58, 94
HSL
217, 45%, 25%
HSB
217, 62%, 37%
CMYK
62, 38, 0, 63
LAB
24, 1, -25
LCH
24, 25, 271
OKLCH
0.35, 0.07, 260
XYZ
4, 4, 11
LUV
24, -9, -29
HWB
217, 14%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.