Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243B50
RGB
36, 59, 80
HSL
209, 38%, 23%
HSB
209, 55%, 31%
CMYK
55, 26, 0, 69
LAB
24, -4, -16
LCH
24, 16, 256
OKLCH
0.34, 0.05, 247
XYZ
4, 4, 8
LUV
24, -9, -18
HWB
209, 14%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.