Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243B52
RGB
36, 59, 82
HSL
210, 39%, 23%
HSB
210, 56%, 32%
CMYK
56, 28, 0, 68
LAB
24, -4, -17
LCH
24, 17, 258
OKLCH
0.34, 0.05, 249
XYZ
4, 4, 9
LUV
24, -9, -19
HWB
210, 14%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.