Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243D63
RGB
36, 61, 99
HSL
216, 47%, 26%
HSB
216, 64%, 39%
CMYK
64, 38, 0, 61
LAB
25, 0, -26
LCH
25, 26, 271
OKLCH
0.36, 0.07, 259
XYZ
5, 5, 12
LUV
25, -10, -31
HWB
216, 14%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.