Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243E50
RGB
36, 62, 80
HSL
205, 38%, 23%
HSB
205, 55%, 31%
CMYK
55, 22, 0, 69
LAB
25, -6, -14
LCH
25, 15, 248
OKLCH
0.35, 0.04, 240
XYZ
4, 4, 8
LUV
25, -11, -16
HWB
205, 14%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.