Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243E60
RGB
36, 62, 96
HSL
214, 45%, 26%
HSB
214, 63%, 38%
CMYK
63, 35, 0, 62
LAB
25, -1, -24
LCH
25, 24, 267
OKLCH
0.36, 0.07, 256
XYZ
5, 5, 12
LUV
25, -10, -28
HWB
214, 14%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.