Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243E65
RGB
36, 62, 101
HSL
216, 47%, 27%
HSB
216, 64%, 40%
CMYK
64, 39, 0, 60
LAB
26, 0, -26
LCH
26, 26, 271
OKLCH
0.36, 0.08, 258
XYZ
5, 5, 13
LUV
26, -10, -32
HWB
216, 14%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.