Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
243EA9
RGB
36, 62, 169
HSL
228, 65%, 40%
HSB
228, 79%, 66%
CMYK
79, 63, 0, 34
LAB
30, 22, -61
LCH
30, 65, 290
OKLCH
0.42, 0.17, 267
XYZ
10, 7, 38
LUV
30, -10, -78
HWB
228, 14%, 34%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.