Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243F4D
RGB
36, 63, 77
HSL
200, 36%, 22%
HSB
200, 53%, 30%
CMYK
53, 18, 0, 70
LAB
25, -7, -12
LCH
25, 14, 239
OKLCH
0.35, 0.04, 232
XYZ
4, 4, 8
LUV
25, -11, -13
HWB
200, 14%, 70%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.