Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24414F
RGB
36, 65, 79
HSL
200, 37%, 23%
HSB
200, 54%, 31%
CMYK
54, 18, 0, 69
LAB
26, -8, -12
LCH
26, 14, 237
OKLCH
0.36, 0.04, 230
XYZ
4, 5, 8
LUV
26, -12, -13
HWB
200, 14%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.