Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24436D
RGB
36, 67, 109
HSL
215, 50%, 28%
HSB
215, 67%, 43%
CMYK
67, 39, 0, 57
LAB
28, 0, -28
LCH
28, 28, 269
OKLCH
0.38, 0.08, 256
XYZ
5, 5, 15
LUV
28, -12, -35
HWB
215, 14%, 57%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.