Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24474E
RGB
36, 71, 78
HSL
190, 37%, 22%
HSB
190, 54%, 31%
CMYK
54, 9, 0, 69
LAB
28, -12, -8
LCH
28, 14, 216
OKLCH
0.37, 0.04, 212
XYZ
4, 5, 8
LUV
28, -14, -9
HWB
190, 14%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.