Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
244B70
RGB
36, 75, 112
HSL
209, 51%, 29%
HSB
209, 68%, 44%
CMYK
68, 33, 0, 56
LAB
30, -4, -26
LCH
30, 26, 261
OKLCH
0.40, 0.08, 249
XYZ
6, 7, 16
LUV
30, -15, -33
HWB
209, 14%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.