Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
244E6C
RGB
36, 78, 108
HSL
205, 50%, 28%
HSB
205, 67%, 42%
CMYK
67, 28, 0, 58
LAB
31, -7, -22
LCH
31, 23, 252
OKLCH
0.41, 0.07, 242
XYZ
6, 7, 15
LUV
31, -16, -28
HWB
205, 14%, 58%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.