Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
244F58
RGB
36, 79, 88
HSL
190, 42%, 24%
HSB
190, 59%, 35%
CMYK
59, 10, 0, 65
LAB
31, -13, -10
LCH
31, 17, 217
OKLCH
0.40, 0.05, 213
XYZ
5, 7, 10
LUV
31, -17, -11
HWB
190, 14%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.