Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
244F82
RGB
36, 79, 130
HSL
213, 57%, 33%
HSB
213, 72%, 51%
CMYK
72, 39, 0, 49
LAB
33, -1, -34
LCH
33, 34, 268
OKLCH
0.42, 0.10, 254
XYZ
8, 8, 22
LUV
33, -16, -45
HWB
213, 14%, 49%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.