Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
244F90
RGB
36, 79, 144
HSL
216, 60%, 35%
HSB
216, 75%, 56%
CMYK
75, 45, 0, 44
LAB
33, 3, -41
LCH
33, 41, 275
OKLCH
0.43, 0.12, 259
XYZ
9, 8, 27
LUV
33, -15, -55
HWB
216, 14%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.