Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245358
RGB
36, 83, 88
HSL
186, 42%, 24%
HSB
186, 59%, 35%
CMYK
59, 6, 0, 65
LAB
32, -15, -8
LCH
32, 17, 208
OKLCH
0.41, 0.05, 205
XYZ
6, 7, 10
LUV
32, -19, -8
HWB
186, 14%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.