Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24535A
RGB
36, 83, 90
HSL
188, 43%, 25%
HSB
188, 60%, 35%
CMYK
60, 8, 0, 65
LAB
32, -15, -9
LCH
32, 18, 212
OKLCH
0.41, 0.05, 208
XYZ
6, 7, 11
LUV
32, -19, -10
HWB
188, 14%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.