Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245367
RGB
36, 83, 103
HSL
198, 48%, 27%
HSB
198, 65%, 40%
CMYK
65, 19, 0, 60
LAB
33, -11, -17
LCH
33, 20, 236
OKLCH
0.42, 0.06, 229
XYZ
6, 8, 14
LUV
33, -18, -20
HWB
198, 14%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.