Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24549D
RGB
36, 84, 157
HSL
216, 63%, 38%
HSB
216, 77%, 62%
CMYK
77, 46, 0, 38
LAB
36, 5, -45
LCH
36, 46, 276
OKLCH
0.45, 0.13, 259
XYZ
10, 9, 33
LUV
36, -17, -62
HWB
216, 14%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.