Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245695
RGB
36, 86, 149
HSL
213, 61%, 36%
HSB
213, 76%, 58%
CMYK
76, 42, 0, 42
LAB
36, 1, -40
LCH
36, 40, 271
OKLCH
0.45, 0.12, 256
XYZ
9, 9, 30
LUV
36, -17, -55
HWB
213, 14%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.