Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2458A8
RGB
36, 88, 168
HSL
216, 65%, 40%
HSB
216, 79%, 66%
CMYK
79, 48, 0, 34
LAB
37, 6, -49
LCH
37, 49, 277
OKLCH
0.47, 0.14, 259
XYZ
11, 10, 38
LUV
37, -18, -68
HWB
216, 14%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.