Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245CA1
RGB
36, 92, 161
HSL
213, 63%, 39%
HSB
213, 78%, 63%
CMYK
78, 43, 0, 37
LAB
38, 1, -43
LCH
38, 43, 271
OKLCH
0.47, 0.13, 255
XYZ
11, 11, 35
LUV
38, -19, -61
HWB
213, 14%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.