Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24616F
RGB
36, 97, 111
HSL
191, 51%, 29%
HSB
191, 68%, 44%
CMYK
68, 13, 0, 56
LAB
38, -17, -14
LCH
38, 22, 220
OKLCH
0.46, 0.07, 216
XYZ
8, 10, 17
LUV
38, -23, -17
HWB
191, 14%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.