Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
246770
RGB
36, 103, 112
HSL
187, 51%, 29%
HSB
187, 68%, 44%
CMYK
68, 8, 0, 56
LAB
40, -19, -12
LCH
40, 23, 211
OKLCH
0.48, 0.07, 208
XYZ
9, 11, 17
LUV
40, -25, -13
HWB
187, 14%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.