Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24686D
RGB
36, 104, 109
HSL
184, 50%, 28%
HSB
184, 67%, 43%
CMYK
67, 5, 0, 57
LAB
40, -21, -9
LCH
40, 23, 205
OKLCH
0.48, 0.07, 202
XYZ
8, 11, 16
LUV
40, -26, -10
HWB
184, 14%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named green on shades of green, or all families on colors.