Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2475DA
RGB
36, 117, 218
HSL
213, 72%, 50%
HSB
213, 83%, 85%
CMYK
83, 46, 0, 15
LAB
49, 5, -60
LCH
49, 60, 275
OKLCH
0.57, 0.17, 256
XYZ
20, 18, 69
LUV
49, -25, -89
HWB
213, 14%, 15%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.