Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2485D3
RGB
36, 133, 211
HSL
207, 71%, 48%
HSB
207, 83%, 83%
CMYK
83, 37, 0, 17
LAB
53, -6, -49
LCH
53, 49, 263
OKLCH
0.60, 0.15, 248
XYZ
21, 22, 65
LUV
53, -30, -73
HWB
207, 14%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.