Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2487DF
RGB
36, 135, 223
HSL
208, 75%, 51%
HSB
208, 84%, 87%
CMYK
84, 39, 0, 13
LAB
54, -4, -54
LCH
54, 54, 266
OKLCH
0.61, 0.16, 251
XYZ
23, 23, 73
LUV
54, -30, -81
HWB
208, 14%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.