Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2491FB
RGB
36, 145, 251
HSL
210, 96%, 56%
HSB
210, 86%, 98%
CMYK
86, 42, 0, 2
LAB
59, 0, -62
LCH
59, 62, 270
OKLCH
0.65, 0.18, 253
XYZ
28, 28, 95
LUV
59, -32, -97
HWB
210, 14%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.