Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2492DA
RGB
36, 146, 218
HSL
204, 72%, 50%
HSB
204, 83%, 85%
CMYK
83, 33, 0, 15
LAB
57, -11, -46
LCH
57, 47, 256
OKLCH
0.64, 0.14, 244
XYZ
24, 26, 70
LUV
57, -34, -70
HWB
204, 14%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.