Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2497DE
RGB
36, 151, 222
HSL
203, 74%, 51%
HSB
203, 84%, 87%
CMYK
84, 32, 0, 13
LAB
59, -12, -46
LCH
59, 47, 255
OKLCH
0.65, 0.14, 242
XYZ
25, 28, 73
LUV
59, -36, -69
HWB
203, 14%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.