Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
249CEA
RGB
36, 156, 234
HSL
204, 83%, 53%
HSB
204, 85%, 92%
CMYK
85, 33, 0, 8
LAB
61, -11, -49
LCH
61, 50, 257
OKLCH
0.67, 0.15, 244
XYZ
27, 30, 82
LUV
61, -37, -75
HWB
204, 14%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.