Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24B5CE
RGB
36, 181, 206
HSL
189, 70%, 47%
HSB
189, 83%, 81%
CMYK
83, 12, 0, 19
LAB
67, -31, -24
LCH
67, 39, 217
OKLCH
0.71, 0.12, 213
XYZ
28, 38, 64
LUV
67, -47, -32
HWB
189, 14%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.