Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
25192D
RGB
37, 25, 45
HSL
276, 29%, 14%
HSB
276, 44%, 18%
CMYK
18, 44, 0, 82
LAB
11, 10, -11
LCH
11, 15, 311
OKLCH
0.24, 0.04, 311
XYZ
2, 1, 3
LUV
11, 3, -10
HWB
276, 10%, 82%
Pantone
Black C
Harmonies
Shades & tints
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