Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
253751
RGB
37, 55, 81
HSL
215, 37%, 23%
HSB
215, 54%, 32%
CMYK
54, 32, 0, 68
LAB
22, -1, -18
LCH
22, 18, 267
OKLCH
0.33, 0.05, 258
XYZ
4, 4, 8
LUV
22, -8, -21
HWB
215, 15%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.