Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
253A5B
RGB
37, 58, 91
HSL
217, 42%, 25%
HSB
217, 59%, 36%
CMYK
59, 36, 0, 64
LAB
24, 0, -23
LCH
24, 23, 270
OKLCH
0.35, 0.06, 259
XYZ
4, 4, 10
LUV
24, -9, -27
HWB
217, 15%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.