Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
253F5B
RGB
37, 63, 91
HSL
211, 42%, 25%
HSB
211, 59%, 36%
CMYK
59, 31, 0, 64
LAB
26, -3, -20
LCH
26, 20, 261
OKLCH
0.36, 0.06, 251
XYZ
4, 5, 11
LUV
26, -11, -24
HWB
211, 15%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.