Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
254069
RGB
37, 64, 105
HSL
216, 48%, 28%
HSB
216, 65%, 41%
CMYK
65, 39, 0, 59
LAB
27, 0, -28
LCH
27, 28, 271
OKLCH
0.37, 0.08, 259
XYZ
5, 5, 14
LUV
27, -11, -34
HWB
216, 15%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.